About Us

We are owned and operated by a team of passionate people located in Australia. We started this business as we became increasingly concerned about what was lurking in conventional products and how little regulation there was in this area.

Taking a close look at what is really in the products we were using every day is quite a sobering experience. Even more alarming are the products targeted at babies and children. Unfortunately many people assume that they are safe but the reality is quite the opposite. Once children started to become a part of our world the idea of eliminating as many toxins as possible from our lives became even more important.

It used to be the case that quality needed to be sacrificed in order to ensure safety in our beauty products but the natural and organic beauty world has exploded in recent times and there are now so many amazing companies creating safe and natural products that you no longer have to compromise.  We love what we do and we aim to provide our customers with the highest quality at the best prices.